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What is Modest Fashion? Why is everyone talking about it ?

Thursday, 12 December 2019

What is Modest Fashion? Why is everyone talking about it ?

The term modest fashion can be interpreted in a number of different ways. However, it is typically used to describe clothing that conceals rather than accentuates the shape of the body, especially in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preference. The exact interpretation of 'modest' varies across cultures and countries. Beyond the various interpretations, all agree on the idea that modest fashion means loose clothing, comfortable dressing and covering of the body according to a person's own comfort.

Photo: Pinterest

The clothing can include hijabs and burqas, as well as tops, trousers, jackets and dresses that feature a modest cut. While the decision to wear this type of clothing can be due to religious or cultural reasons, it can also be worn to attain a more modest aesthetic.

The rise of modest fashion, specifically in the case of young religious women, was born through the need for more fashionable clothing options.

Photo: Pinterest

Modest fashion as a term, as a market term, came to prevalence in the mid-2000s, and this was partly because a number of the brands that first started up came from designers and creative entrepreneurs who were themselves religiously motivated," says Reina Lewis, professor of cultural studies at London College of Fashion, UAL. She explained to me that the internet made it possible for savvy, underserved religio-ethnic individuals and groups to start providing both the products and content that they were missing.

As Hana Tajima —the British-Japanese Muslim fashion designer who recently collaborated with Uniqlo on a range of modest-friendly fashion—tells me, "The reality is that everyone has their own idea of what modest fashion means to them. And that runs alongside peoples' personal preferences of color and style. It's such a broad idea that gets very narrow inside those two words."

So, in brief, modest fashion can describe varying degrees of covering up on purpose. The decision can be due to religio-ethnic fulfillment or to attain a certain aesthetic and level of ease because it is not just a trend that's tied to spirituality.

Why is the mainstream fashion industry talking about it now?

Photo: Pinterest

First up, let's look at the primary stat that gets referenced time and again. According to the Global Islamic Economy Report, Muslim fashion spends alone in the UK is estimated to reach $467 billion by 2020. This is, in part, due to an increasing number of millennial Muslim women—or Generation M—who have larger amounts of disposable income, thanks to their new positions in the workplace rather than the home.

Outside of facts and figures, take a second to think about where fashion is headed right now: Social media has prompted diversity to become a mainstay—not a gimmick—within the industry. It's also shone a light on the (obvious) facts that women of different shapes, faiths, colors, sizes, and backgrounds can be just as stylish and can be equally valuable customers.

The global response every time the modest fashion market is addressed highlights just how much this faction wants to be spoken and catered to. When DKNY marketed a Ramadan collection of existing pieces that were suitable for modest dressers in 2014, the press coverage was phenomenal. The same goes for when H&M selected Mariah Idrissi to feature in a video in 2015. She became the first hijab-wearing model to feature in one of the megalith's campaigns. She tells me her life "changed overnight. I was scouted in a shopping center soon after graduating university and [had been] planning on working for myself in a creative field, but I never expected to be a model."

"That went viral within minutes," Lewis says of the high-street campaign. "I think the brands involved haven't realized the appetite for this… how much it would get taken up. I think Mariah got more traction and coverage than the other people involved in it, but the video was innovative in a number of ways in terms of how it presented social diversity for fashion."

Women interpret modest dress requirements in many different ways, and the way they interpret them can change over their life.

Is it a coincidence that the oversized silhouettes—like the super-wide trousers or statement sleeves—we're into are so prevalent on the runways and in stores right now? Fashion is often a reflection of the cultural conversation, and today there are more options than ever for dressing modestly. Lyst, the data-crunching fashion search engine, has seen an increase in related terms such as "high neck" or "long sleeve" increasing by 40% and 52%, respectively, over the past six months. Meanwhile, the brand notes that even more specific categories, such as "modest burkinis," are winning out over skimpier styles.

What's the biggest misconception about modest fashion?

“There’s a general misconception that modest clothing is inherently oppressive,” said Michelle Honig, an Orthodox Jewish fashion journalist, and the keynote speaker during fashion month at New york University for the Meeting Through Modesty fashion symposium. “But if women in so-called ‘liberated countries’ still choose to cover their bodies, then they have made a choice."

Convenience of e-Commerce in Modern Life

Monday, 21 October 2019

Convenience of e-Commerce in Modern Life

Business establishment and development have been developed to suit well-placed facilities, which are largely in range with new technological evolutions. Ultimately, businesses have been upgraded to enable them to meet the requirements of the universal customer and principally improved business effectiveness regarding management, responsibility, and development. e-Commerce as widely known is an essential advancement in the latest business development, and it's mainstream models indicate it to avail recognition and popularity amongst the major business players.

The convenience of e-commerce is varied, and the intensity of online functionality shows information sharing is significantly attainable. The ultimate nature of doing business over a well-synchronized network suggests theoretically, the convenience of e-commerce is understood through better technological interfaces where customers can cooperate with suppliers. The industry players are therefore able to satisfy their clients by integrating maintainable marketing of their products and the openly defined convenience of e-commerce along this principle of e-buying and e-selling are transformed into globally accepted financial effects. In the emerging economic systems, the convenience of e-commerce is directly linked to incredibly complex networks with advanced precautionary features. While e-commerce offers one of the fastest indicates of trade, these conveniences of e-commerce are deliberated on the general structure of the trading parties. An extremely suitable method is required to specifically make appropriate transfer techniques, wheres the larger online connectivity sustains dealing characteristics.

Interestingly, the convenience of e-commerce is extensively classified although the business formation remains uniquely the same;

• the system development feature global network of computers with the suitable operating system and hence dealings are ideally handled through an activity cycle that is skillful of allowing the people to make suitable purchases, and at some point allowing suppliers to offer their products even when they are located in distant areas

• The dealings performed through a wide class of product submission makes e-commerce one of the most productive resources of the relationship and exchanges between sellers is improved by the ordering procedure, which virtually decreases transaction mistakes.

• The overall costs of processing product offer are reduced as essential convenience of e-commerce create customer based satisfaction over some paper-based deal challenges

• The general operation as one among the convenience of e-commerce indicates that individual processes help to create proficiency among the market players and improve sales per unit efforts and this decreases price tags among the suppliers.

• Product delivery time in e-commerce is extremely handled, and signal changes eventually enhance the systematic effects, making decisions and managing the orders. Therefore, the market patterns offer extremely competitive product levels and here the convenience of e-commerce would regularly make the business development to be well empowered.

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